


Services
- idea/concept
- wireframing
- storytelling
- information architecture
- UI/UX
- image production
- icon development
- project management
- IT management
- testing
- quality assurance


About Loewe
Loewe is a leading premium brand in the home entertainment systems sector from Germany. They develop products with a timeless aesthetic, technology for the senses and ease of operation. Loewe's work is based upon their central brand values: a minimalist design, meaningful innovation and exclusive individuality.
About the project
The new website for LOEWE, the German high-end manufacturer for consumer electronics, is aimed at a truly human centred online approach. In order to create an online experience that is relevant, human and smart, it combines a reduced and highly efficient modular design with a strong focus on appealing yet discreet storytelling.
This naturally included a thorough modelling of customer journeys. The development of an individual, intuitive typographic concept significantly contributes to the extraordinary effect of the website. At the centre of it all is a seamlessly integrated direct sales platform that features LOEWEs broad spectrum of cutting edge products.