About Loewe

Loewe is a leading premium brand in the home entertainment systems sector from Germany. They develop products with a timeless aesthetic, technology for the senses and ease of operation. Loewe's work is based upon their central brand values: a minimalist design, meaningful innovation and exclusive individuality. 

About the project

The new website for LOEWE, the German high-end manufacturer for consumer electronics, is aimed at a truly human centred online approach. In order to create an online experience that is relevant, human and smart, it combines a reduced and highly efficient modular design with a strong focus on appealing yet discreet storytelling.

This naturally included a thorough modelling of customer journeys. The development of an individual, intuitive typographic concept significantly contributes to the extraordinary effect of the website. At the centre of it all is a seamlessly integrated direct sales platform that features LOEWEs broad spectrum of cutting edge products.