• brand strategy
  • brand development
  • logo design
  • signet design
  • typography system
  • corporate design
  • content creation
  • projectmanagement


JEANNA Goldsmiths and Gallery is an authentic jewelry studio with a very special character. Behind the JEANNA brand are founders Zhaneta Mihayola and Anna Gschwendtner with a shared vision: exceptional craftsmanship combined with the use of sustainable materials, such as recycled gold and recycled silver. Through a mix of modern and timeless jewelry, the two goldsmiths bring to life both: classic notions and bold fantasies. In order to be able to create these unique pieces of jewelry, Zhaneta and Anna attach great importance to individual consultation.

About the project

For the basis of the future content and visual development, we worked out the brand competence of JEANNA through a joint strategy process with the two founders. JEANNA should express emotions such as appreciation, respect, trust and satisfaction. Based on this, we developed a corporate design that radiates liveliness, self-confidence and authenticity.


»JEANNA - a place for curiosity, well-being and joy.«


Within the logo, and signet design, we decided on a font that was calligraphically influenced. Through her mix of thin, soft strokes and thick, character-firm strokes, we achieved the perfect balance of confidence, authenticity and playfulness. The word mark and the signet can be found on many media at Atelier Jeanna in Munich: window front, nose sign, jewelry box, bags, business stationery, print.


»You’re great. They should know. We’re CC. Thank you for meeting us.«